Guys Goals 100% Whey Protein vs Top Amazon Protein Powders
If you’ve ever tried to pick a protein powder on Amazon, you’ve seen the same big tubs over and over again — Gold Standard, ISO100, Premier, Orgain, Nutricost and more. It’s hard to tell what actually matters: isolate vs concentrate, 21 g vs 30 g of protein, sucralose vs stevia, and of course, how much you’re paying for each gram of protein.
Guys Goals 100% Whey Protein was built with a simple idea: premium men’s protein with straightforward ingredients and minimal markup — no sugar, no artificial sweeteners, and solid macros that fit easily into a normal day.
Below, we put Guys Goals side-by-side with some of the most popular protein powders you’ll find on Amazon, using comparable 2–3 lb tubs, so you can see how they really compare on calories, protein, ingredients, and cost per serving and per gram of protein.
Note: Prices and availability change constantly. All prices below are approximate and based on public listings at the time of writing.
Guys Goals 100% Whey Protein (Quick Snapshot)
- Serving size: 2 scoops (35 g)
- Servings per tub: 24
- Calories: 120
- Protein: 22 g per serving
- Carbs: 4 g (1 g fiber, 0 g sugar on label)
- Fat: 1.5 g (1.5 g saturated)
- Protein source: Whey Protein Isolate
- Sweetener: Stevia leaf (no sucralose or acesulfame potassium)
- Extras: MCT oil powder, cocoa powders, apple pectin, sea salt
- Approx. price: $24.99 per tub (24 servings)
- Approx. cost per serving: ≈ $1.04
- Approx. cost per gram of protein: ≈ $0.05
Guys Goals 100% Whey Protein vs Optimum Nutrition Gold Standard 100% Whey (2 lb)
| Feature / Detail | Guys Goals 100% Whey Protein | Optimum Nutrition Gold Standard 100% Whey (2 lb) |
|---|---|---|
| Serving Size / Servings | 2 scoops (35 g) — 24 servings per tub | 1 scoop (~30–31 g) — 29 servings per 2 lb tub |
| Calories & Macros (per serving) | ✔ 120 kcal, 22 g protein, 4 g carbs, 1.5 g fat | ✔ ~120–130 kcal, 24 g protein, 3–4 g carbs, ~1–2 g fat |
| Protein Type | ✔ Whey protein isolate–based formula | ✔ Blend of whey isolate, concentrate & whey peptides |
| Sweeteners | ✔ Naturally sweetened with stevia; no artificial sweeteners listed | ✘ Uses sucralose and acesulfame potassium in many flavors |
| Carbs & Sugar | ✔ Low carb, no added sugar on the label | ✔ Low carb (around 3 g), usually 1–2 g sugar |
| Extras / Positioning | ✔ Includes MCT oil and apple pectin for creamier texture and satiety | ✔ Well-known mainstream whey with BCAA callouts and wide flavor range |
| Approx. Price (tub) | $24.99 (24 servings) | $36.60 (2 lb, 29 servings) |
| Approx. Cost per Serving | ≈ $1.04 | ≈ $1.26 |
| Approx. Cost per Gram of Protein | ≈ $0.05 / g | ≈ $0.05 / g |
| Best Fit | Guys who want a smaller, affordable tub with isolate, stevia only, and simple macros. | Anyone wanting the classic big-brand whey blend and doesn’t mind artificial sweeteners or a higher tub price. |
High-level difference: Gold Standard is the OG Amazon best seller with a very efficient cost per gram of protein but a higher upfront price and artificial sweeteners. Guys Goals lands in the same calorie range but focuses on whey isolate, adds MCT oil, skips sucralose/ace-K, and offers a lower buy-in at under $25 a tub.
Guys Goals 100% Whey Protein vs Dymatize ISO100 Hydrolyzed Whey Isolate (3 lb)
| Feature / Detail | Guys Goals 100% Whey Protein | Dymatize ISO100 (3 lb) |
|---|---|---|
| Serving Size / Servings | 2 scoops (35 g) — 24 servings | ~1 scoop (30 g) — about 46 servings per 3 lb tub |
| Calories & Macros (per serving) | ✔ 120 kcal, 22 g protein, 4 g carbs, 1.5 g fat | ✔ ≤ 120 kcal, 25 g protein, ~2 g carbs, 0.5–1 g fat |
| Protein Type | ✔ Whey protein isolate | ✔ 100% whey protein isolate, hydrolyzed for faster absorption |
| Sweeteners | ✔ Stevia only; no sucralose or acesulfame potassium | ✘ Uses sucralose plus stevia/other non-nutritive sweeteners |
| Carbs & Sugar | ✔ Low carb, no sugar listed on the label | ✔ Very low carb, ~1 g sugar per serving |
| Extras / Positioning | ✔ MCT oil for richer shakes and a bit of satiety | ✔ Very lean macro profile and “fast-absorbing performance protein” positioning |
| Approx. Price (tub) | $24.99 (24 servings) | $65.90 (3 lb, ~46 servings) |
| Approx. Cost per Serving | ≈ $1.04 | ≈ $1.43 |
| Approx. Cost per Gram of Protein | ≈ $0.05 / g | ≈ $0.06 / g |
| Best Fit | Guys wanting a clean-tasting isolate with stevia, chocolate flavor, and a budget-friendly, smaller tub. | Competitive lifters or cutting phases where ultra-lean macros and hydrolyzed isolate are the top priority — and price is secondary. |
High-level difference: ISO100 is a very “clinical” isolate with hydrolyzed whey and razor-thin macros, aimed at physique athletes and people who micromanage every gram. Guys Goals sits in that same high-quality isolate lane but uses stevia instead of sucralose, adds MCT oil for a richer shake, and costs roughly 30% less per serving than the 3 lb ISO100 tub.
Guys Goals 100% Whey Protein vs Premier Protein 100% Whey Powder (2 lb 10 oz)
| Feature / Detail | Guys Goals 100% Whey Protein | Premier Protein 100% Whey Powder (Chocolate, 24.5 oz / 2 lb 10 oz) |
|---|---|---|
| Serving Size / Servings | 2 scoops (35 g) — 24 servings | 2 scoops — 17 servings per tub |
| Calories & Macros (per serving) | ✔ 120 kcal, 22 g protein, 4 g carbs, 1.5 g fat | ✔ 150 kcal, 30 g protein, 3 g carbs, 1 g sugar, low fat |
| Protein Type | ✔ Whey protein isolate–based | ✔ 100% whey protein |
| Sweeteners | ✔ Stevia only (no sucralose/ace-K) | ✘ Uses artificial sweeteners to keep sugar at 1 g |
| Carbs & Sugar | ✔ 4 g carbs, no sugar listed on label | ✔ 3 g carbs, 1 g sugar; positioned as “guilt-free” dessert-style shake |
| Flavor & Texture | ✔ Chocolate flavor with cocoa + MCT for a creamier shake | ✔ Very sweet chocolate milkshake style, dessert-forward taste |
| Approx. Price (tub) | $24.99 (24 servings) | $39.12 (2 lb 10 oz, 17 servings) |
| Approx. Cost per Serving | ≈ $1.04 | ≈ $2.30 |
| Approx. Cost per Gram of Protein | ≈ $0.05 / g | ≈ $0.08 / g |
| Best Fit | Men who want a moderately high protein hit with cleaner ingredients and no artificial sweeteners. | People who prioritize 30 g of protein and a very sweet milkshake vibe, and are okay paying a premium per serving. |
High-level difference: Premier leans into a “dessert shake” experience with 30 g of protein and heavy flavor, but a relatively high price per serving. Guys Goals takes a more minimal-ingredient approach — slightly less protein per scoop, but whey isolate, MCTs, stevia only, and less than half the cost per serving.
Guys Goals 100% Whey Protein vs Orgain Organic Vegan Protein (2.03 lb)
| Feature / Detail | Guys Goals 100% Whey Protein | Orgain Organic Vegan Protein Powder (Creamy Chocolate Fudge, 2.03 lb) |
|---|---|---|
| Serving Size / Servings | 2 scoops (35 g) — 24 servings | 2 scoops — 20 servings per 2.03 lb tub |
| Calories & Macros (per serving) | ✔ 120 kcal, 22 g protein, 4 g carbs, 1.5 g fat | ✔ 150 kcal, 21 g protein, with ~7 g prebiotic + fiber and higher total carbs |
| Protein Type | ✔ Whey protein isolate (dairy-based) | ✔ Plant-based blend (pea, brown rice, chia); vegan & USDA Organic |
| Sweeteners | ✔ Stevia leaf; no sugar or sugar alcohols listed | ✔ No added sugar; sweetened with organic ingredients and stevia (no dairy, no artificial flavors) |
| Carbs, Fiber & Satiety | ✔ Low carb with 1 g fiber — focused on pure protein intake | ✔ Higher fiber (about 7 g) and more carbs; doubles as a light meal or snack |
| Dietary Fit | ✘ Not vegan; contains milk (whey isolate) | ✔ Vegan, organic, dairy-free, soy-free, non-GMO |
| Approx. Price (tub) | $24.99 (24 servings) | $30.98 (2.03 lb, 20 servings) |
| Approx. Cost per Serving | ≈ $1.04 | ≈ $1.55 |
| Approx. Cost per Gram of Protein | ≈ $0.05 / g | ≈ $0.07 / g |
| Best Fit | Men who tolerate dairy and want a leaner, lower-carb protein shake with simple ingredients. | People who need vegan, organic, higher-fiber protein that can double as a small meal. |
High-level difference: Orgain is the plant-based, organic crowd favorite with more carbs and fiber, acting almost like a mini meal. Guys Goals is a classic dairy-based isolate: fewer carbs, fewer ingredients, and a significantly lower cost per serving for guys who mainly care about protein and recovery.
Guys Goals 100% Whey Protein vs Nutricost Whey Protein Concentrate (2 lb)
| Feature / Detail | Guys Goals 100% Whey Protein | Nutricost Whey Protein Concentrate (Unflavored, 2 lb) |
|---|---|---|
| Serving Size / Servings | 2 scoops (35 g) — 24 servings | ~1 scoop (~33 g) — 27 servings per 2 lb tub |
| Calories & Macros (per serving) | ✔ 120 kcal, 22 g protein, 4 g carbs, 1.5 g fat | ✔ ~130 kcal, 25 g protein, ~3 g carbs, ~2 g fat (typical whey concentrate profile) |
| Protein Type | ✔ Whey protein isolate | ✔ Whey protein concentrate (undenatured) |
| Flavor & Sweetener | ✔ Chocolate flavor with cocoa, MCT oil, and stevia leaf | ✘ Unflavored; no sweeteners or flavoring — designed to mix into other drinks/recipes |
| Ingredient Simplicity | ✔ Short, recognizable list with isolate, MCTs, cocoa, stevia, apple pectin, sea salt | ✔ Extremely minimal: essentially just whey concentrate (and standard processing aids) |
| Approx. Price (tub) | $24.99 (24 servings) | $31.75 (2 lb, 27 servings) |
| Approx. Cost per Serving | ≈ $1.04 | ≈ $1.18 |
| Approx. Cost per Gram of Protein | ≈ $0.05 / g | ≈ $0.05 / g |
| Best Fit | Men who want a flavored, ready-to-drink chocolate isolate with clean sweetening and straightforward macros. | DIYers who want bare-bones, unflavored whey concentrate to mix into other foods, and who don’t mind a slightly higher tub price. |
High-level difference: Nutricost is the no-frills, unflavored concentrate — great if you want to hide protein in other recipes and don’t care about taste on its own. Guys Goals offers a chocolate-flavored isolate with MCTs and stevia at a lower tub price and a similar cost per gram of protein, but with a far better shake experience out of the bag.
So… Which Protein Powder Should You Choose?
Looking across all these comparisons, a few things stand out:
- Big-name whey blends and isolates (Gold Standard, ISO100, Premier) are efficient on protein delivery but often rely on artificial sweeteners and come with higher tub prices — especially in the 3 lb range.
- Plant-based options (Orgain) trade lean macros for organic, vegan ingredients and extra fiber. Great for some people, but not necessary if you tolerate dairy and mainly care about protein and recovery.
- Bare-bones concentrates (Nutricost) offer simple ingredients and solid protein, but usually as unflavored powders that need more work to make taste good.
- Guys Goals 100% Whey Protein sits in the middle: an isolate-based formula with clean, low-carb macros, stevia as the only sweetener, MCT oil for a better shake, and a smaller tub that keeps the price under $25 — while still staying highly competitive on cost per gram of protein.
If you’re a guy who wants:
- A straightforward whey protein isolate for post-workout and daily shakes,
- No sucralose, ace-K, or sugar in your shaker bottle,
- A tub that doesn’t feel like a $70 commitment,
…then Guys Goals 100% Whey Protein is designed to hit that sweet spot: premium men’s protein, clean ingredient list, and honest pricing that holds up against the big brands gram for gram.
Less money on supplements. More money for your actual goals.
